Launching a new product can be very difficult, especially if your business is still young. You’ll face challenges such as cutthroat competition from other more established businesses, stringent market regulations, and limited finances, among many.

The following are reasons why you should consider adopting crowdfunding as a strategy to launch your new product.

Access to Capital

Crowdfunding is an exceptional alternative of funding your business, and you can do it without necessarily accumulating huge debts or giving up equity. Investors, commercial banks, and venture capitalists aren’t the only external sources of business finance.

Risk Hedging

red cubes with risk written on them falling on black umbrella

Launching new products forces entrepreneurs to take risks and overcome numerous challenges.

However, opting for a crowdfunding campaign will enable you hedge risks and also learn valuable experiences. The strategy can enable your company get validation in the market and also avoid surrendering equity.

Marketing Tool

Crowdfunding is an effective technique of introducing a company’s overall objectives, vision and mission since it can easily and freely reach various channels. Most of the crowdfunding platforms integrate social media mechanisms that make it effortless to attract referral traffic to your business’ social media pages and website.

Introducing Potential Customers

According to Rob Towles SmashFund, making use of the crowdfunding strategy provides you with a perfect opportunity to present a new product. Additionally, it allows you to share the message and its intended purpose widely.

People who’ll come across the campaign and opt to make contributions are those who strongly believe that the new product will become successful. Essentially, they’ll be early adopters who’ll freely and enthusiastically spread the good word about your business and its new product. Such people ultimately become loyal customers.

Proof of Concept

Proving to yourself and potential investors that your business and the new product has enough market validation isn’t easy. Nonetheless, crowdfunding can make it possible.

Proof of concept is the main factor that institutional and angel investors ask for before investing their money. If your business launches a crowdfunding campaign that becomes successful, you won’t have any difficulty convincing prospective investors.

It exhibits integrity, trust, and preference for your product and company, and can also provide room for confirmation throughout the whole journey that your business is on track.

Room for Brainstorming

Ability to cover all holes that your company might get into is among the greatest challenges for entrepreneurs seeking to launch new products.

However, if you launch a crowdfunding campaign, you’ll have an opportunity of engaging the crowd out there, and as a result, you’ll receive valuable comments, ideas as well as feedback. This will help you understand aspects that you never thought about in the first place.

Easier than Traditional Options

crowdfunding concept image

Developing new products and marketing them is among the most challenging and expensive processes that businesses have to overcome and bear with (in that order).

On the other hand, to follow the crowdfunding path, you only need to get in touch with a crowdfunding platform that suits your campaign objectives and theme, share a convincing message, avail videos and other web content and establish attractive reward schemes.

Get In Touch with Rob Towles SmashFund

This company was the first to discover how effective and efficient crowdfunding campaigns are, and has been actively encouraging businesses around the world to adopt the strategy. If you’re planning to develop a new product and successfully launch it into the market, then you should get in touch with them.